PHASE 1: Define campaign strategies:
After the account has been established, we’ll define campaign(s) and ad group(s) set up.
PHASE 2: Advanced keyword research and selection:
Whether you have an existing pay-per-click Internet advertising campaign or not, we perform keyword research as a best practice to ensure the campaigns are employing the appropriate keywords.
PHASE 3: Creative development:
Our pay-per-click management includes custom, compelling, effective and creative writing when developing the ad text (titles and descriptions). Using our best practices, we will create text ads in order to attract the searchers attention with compelling content that highlights unique selling points or special offers. Our ads take users to relevant landing pages to help maximize click-through and conversion rates.
PHASE 4: Identify landing pages that convert:
We identify the best existing destination or recommend improvements to facilitate site-level conversion.
PHASE 5: Implement campaign conversion tracking:
We will work with your staff in generating codes to aid in tracking conversions from your pay-per-click marketing campaign.
PHASE 6: Advertisement submission:
We will upload and submit the keywords and associated creative for approval by the search engines' sponsored search programs.
PHASE 7: PPC account settings:
We will establish and monitor the numerous account settings such as daily max spend, match type, countries and more, to maximize business goals.
PHASE 8: PPC bid management and ROI tracking:
We will monitor and adjust the cost-per-click (CPC) bid for bid positions that yield the best return on client for each ad group or keyword in your campaign(s) to conform to your defined business objectives. Your CPC bid refers to the amount you pay for a click on your ad when the ad appears on the search network or partner sites.
PHASE 9: PPC monthly analysis:
We perform a month-end analysis of campaign performance, including individual keyword costs, conversions and performance trends. We develop a written document and then hold a conference call to discuss previous month activities and next steps.
PHASE 10: Campaign Assessment and Recommendations:
We will suggest and implement ad campaign improvement, including changes to ad copy (title/description), keyword list modifications to improve Quality Score and bid adjustments.